PIME - Defining tomorrow's vision of nuclear energy

Pime Award

PIME 2006 in Vienna

Communications excellence centre stage!

As a nuclear communicator, stating the compelling case for nuclear, presenting the facts and exposing popular misconceptions is a daily preoccupation. Recent political events and constantly evolving social trends make the need for high-impact communications, which are tailor-made to suit the needs of different audiences, greater than ever.

Public opinion regarding nuclear energy has evolved favourably lately. This positive evolution is due in part to successful, high-impact communications campaigns run by the nuclear industry. These campaigns, using every tool and medium available, have helped bridge the knowledge gap, set the record straight and make the public more aware of the facts and of what's really at stake.

Rewarding communications excellence

The vital role that communicators play in promoting nuclear energy is sometimes taken for granted... but not by ENS and PIME! The PIME 2006 Communications Award aims to highlight and reward communications excellence in the nuclear industry. It will help ensure that your communications efforts get the visibility and credit they deserve.

Call for submissions for the PIME Award

Send an example of a recent communications campaign that you ran to by 15 January 2006. Your entry could, for example, be an advertising campaign, a TV spot, an interactive web-site, a DVD or CR-Rom.... any innovative campaign that really reached out to its audience. But above all, it must have delivered tangible results.

The PIME Award 2006 will be presented to the winner on Wednesday 15 February.

Winner of the 2005 PIME Award:

Hungarian Young Generation Network at the Island Festival in Budapest

The ENS Young Generation Network (YGN) is very proud of its Hungarian member, who received the first PIME Award for Communication Excellence for an outstanding, unconventional, bold and effective communications campaign targeted at the Island Festival in Budapest.
The Island Festival is an increasingly popular international cultural festival that is held each year in Budapest. It attracts hundreds of thousands of mostly young people, can enjoy the cultural event of their choice. The festival offers a wide-ranging choice between concerts, ballets, operas, motion and dance theatre productions, exhibitions, sports events, etc. Over 100 non-governmental organisations take part and provide services during the Festival, including several green organisations.

The Nuclear Tent at the Island Festival
The Nuclear Tent at the Island Festival

2004 was the sixth consecutive year that the Hungarian YGN took part in the Island Festival, which was the most successful so far. In the Nuclear Tent that was located in the so called "Citizens' Village" the YGN members welcomed visitors and presented them with three questionnaires - in Hungarian, English and German. They discussed with them the questions and the issues they raised and exchanged views on a range of subject. They also gave them up-to-date information on interesting topics concerning nuclear energy and technology. Each year, the Festival provides a unique opportunity to present the facts and discuss technical and social issues with young people, on their terms and in their own language.

Katalin Kulacsy from Hungarian YGN

Katalin Kulacsy from Hungarian YGN
receives the first-ever PIME Award
from ENS President Bertrand Barré

During the Festival, the Hungarian YGN also had the opportunity to address the public via the media. They gave several interviews and participated in discussions organised by different radio stations. On one of the stages, Attila Aszódi, Ministerial Commissioner and former president of the Young Generation Network in Hungary, gave an interesting presentation about the incident that occurred at Paks NPP in April 2003 and about the steps that were taken to remedy the situation.

A video was presented at the PIME Award ceremony to give a glimpse of the atmosphere of the Festival and of the hive of activity in the Nuclear Tent.